The is and the ought of science communication
The Scottish enlightenment philosopher David Hume set out a strict distinction between statements describing reality (“the world is this way”) and normative statements (“the world should be this way”) and argued that any amount of the former cannot settle the latter. For example, “you have fallen out of plane and should pull the rip cord of your parachute” contains some statements about reality – this is your situation, this is a reasonable description of the consequences of your actions – as well as a recommendation for the action that flows from these facts. Hume would argue that the “should” recommendation requires some additional information about your goals. You should do this only if you wanted to not die – likely but not certain and completely distinct from the factual statements about your situation.
Hume’s insight isn’t some sort of fundamental law of the universe, and other philosophers have disputed it, but in common practice it’s good to be suspicious of anyone claiming their empirical facts in themselves mean you must do something. That isn’t to say using science to establish empirical facts isn’t incredibly useful to making a decision or that technologies can’t create new options (“Hey – we’ve done the calculations, and we’re pretty sure hitting the ground at this speed will be fatal and this parachute will slow you down enough to survive!”) only they don’t resolve the moral issue – what ought you to do?
Which brings us to modern issues around science communication. While science itself is about attempts to describe the universe in terms of empirical facts, science communication is more ambiguous. One important question is about the purpose of the communication. It is possible, just about, to imagine a case of someone trying to communicate the findings and processes of science while being completely disinterested in what the person you are communicating with does with it. However, which facts are selected for communication can influence the political outlook of the recipient. If you are studying the risks of a certain chemical, you’ll communicate that rather than the possible benefits. Even if you have a sincere interest in communicating “just the facts”, they will likely impact the views of a non-scientist about whether the chemical should be used or not. In most cases though, real science communication is going to carry some level of persuasion with it and have the effect, perhaps unconsciously, of convincing the recipient of the merits of a certain course of action.
And this is completely fine – so long as the science communicator realizes they are communicating some nonscientific “ought” along with their science “is”. Problems occur when scientists don’t heed Hume’s warning and come to believe that their facts do compel action in others. This is harder to avoid the more you become invested in your facts. Practically doing science requires years of dedication that would be difficult to maintain if these were just dry facts separated from their capacity to change the world. You study the toxicity of a compounds because you are worried about health effects, you study the uses of a chemical because you are excited about making new products. You are surrounded by a culture of people, the scientists and their sponsors, which shapes and reinforces your viewpoints but because you live in that culture it becomes hard for you to see.
When you try to communicate your science (and embedded policy preferences) outside your culture then the conflicts become more obvious. Industry groups might still campaign to use a chemical despite the potential hazards you’ve found; environmental groups might still oppose it despite the wonderful benefits you have discovered. Politicians might take a different view than you expected based on how they see the risks and benefits to their constituents or to their own careers and they might legitimately use completely non-scientific facts to make their decision. The science that neatly resolved the issue within your community becomes just one more item to be used in a political fight.
Expecting policy (political decisions for action) to flow inevitably from a limited set of scientific facts makes actually resolving real political differences difficult. Anyone disagreeing with you is not merely valuing the wrong things, rather their whole sense of reality is wrong, so they must be either stupid or lying. All of this is a misunderstanding of what science is and is destructive to politics.
At its best, science tries to say something factual (or at least useful) about the nature of the universe, however the practice of science is always political - what is studied, who gets to perform the studies, which paradigms are accepted. The practice of science communication takes all of this to the wider audience outside science and deserves a higher level of thought from the scientist about what their role should be (examples). Facts are vitally important, and science offers wonderful methods to establish them, but facts alone are never going to completely resolve the issue of what we should do next. Science communicators might want to communicate that too.



